“Things you need to know about why we chose Violet Chachki to model our new range of Bettie Page Lingerie,” Playful Promises wrote this week.

Violet is gender fluid. We did not choose ‘a man.’ We chose a gender-fluid person that is not represented in the media, and certainly not in the lingerie industry.

We also chose to use a non-binary model because the vintage/pinup community has certain issues with gender (also racism, but that’s another thread),

Often, there’s an implication that women who had less agency and freedom are ‘better’ than women now,

A non-binary model raises questions about how we view pinups of the past, and how we talk about images of women today.

So many lingerie campaigns are created with the male gaze in mind. Less so than 20-30 years ago, but it’s still there,

What does using a non-binary model who is not a cis woman, shot by a woman, wearing lingerie created by women, say to you about the male gaze?

Were extremely proud of this campaign, we’re extremely happy with the feedback…Violet looks stunning always and… her style is so closely aligned with everything Bettie that it’s a match made in heaven.” – 

Playful Promises

Lingerie company defends using gender-fluid Drag Race queen Violet Chakchi for campaign